The world of web design and digital marketing is a very dynamic one. It does not take long for pre-existing ideas and concepts to become outdated.
As people are always coming up with new and evolved concepts, it can be very difficult for business owners to keep up. Although modern website design is a fairly broad term, one can recognise key elements that you need to incorporate to keep up with the times. If the responsibility of web design is not something you want to burden yourself with, then it is a very good idea to engage the services of a website development company. In 2019, businesses must absolutely have a thriving online presence if they want to keep up with the immense competition. The repercussion of increased globalisation is that every other business in the world turns out to be your rival. That is why it is absolutely necessary to have solid website design and development done by a trusted web design company. Here are some of the key elements of modern website design in 2019.
Search Engine Optimisation (SEO) Boosting Components
Although a website must surely be designed according to the user’s convenience, it is mandatory to incorporate Search Engine Optimisation (SEO) elements into your website design. This greatly improves the search engine visibility of your site. SEO is one of the best methods of digital marketing accompanied by Social Media Optimisation (SMO) and Pay-per-click (PPC) advertising. Design elements such as meta tags, title tags and heading tags can be successfully incorporated by the web development company which go a long way in optimising your website’s search engine visibility.
In 2019, speed optimisation is mandatory. The average person requires only a tiny fraction of time to lose interest in a website and this time is squandered if your website takes too long to load. People’s attention spans have become very short and their memory is ephemeral. If your website does not load immediately, more than 60% of your audience will lose interest. That is why your web design agency must take special care to properly speed optimise your website. Tricks like file compression, photo compression and proper hosting decisions can successfully speed up your website.
Bold Colours and Fonts
Colour schemes and fonts are very important and play a major role in attracting customers. If your website has a clean minimalistic design with bold colours and lots of white spaces, then it will garner more attention. Instead of making your website cluttered, it is a much better idea to choose one background colour and one appropriate accent colour. Thus, the overall effect is quite attractive and looks aesthetically pleasing as well. Choosing the correct font can go a long way in making a good first impression on your target audience. Your website design company must pick the perfect font to go with your preferred colour palette.
The objective of your website is to connect you to other people who may be interested in the goods or services that you provide. Once you establish a connection, you must retain it. That is why you must work with your web design agency to incorporate relevant calls-to-action. Email subscription forms, free product trials, free downloadable brochures and free consultations are great examples of relevant calls-to-action. If you strategically incorporate these elements into your website design, then you can reap significant benefits.
Now that you have a very good idea about the mandatory elements a modern website should have in 2019, you can work along with your website development company and incorporate those elements into your business website.